WHAT'S IT ABOUT?
Kicking off the Berlin Travel Festival on Friday, March 6, the Shop Shift Conference returns with a new programme. Experts from various travel and retail disciplines will take you on a journey through the world that satisfies everyone’s craving to escape the everyday life. The afternoon conference is designed for travel agents and professionals from connected industries who are seeking fresh, new ideas on traditional retail concepts.
Shop Shift 2020 puts the interplay of design, service and emotions first to find answers to the essential question of travel retail: How to sell anticipation? We will look at successful (offline) concepts, transformation in travel retail and curated travel programmes to give impulses for revitalising and reinventing the retail space.
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The Shop Shift addresses all travel professionals and creatives that are interested in new and future shop design, retail architecture and brand spaces that combine travel, fashion and lifestyle concepts.