Retail means constant innovation.
Daniel Füchtenschnieder is an expert in retail innovation, future of retail and for omnichannel strategies in the retail sector. As managing director of bonprix and with over 15 years of experience in the fashion retail sector, Daniel actively promotes innovative strategies. For him, the future of retail clearly lies in connecting online and offline concepts to combine the advantages of both worlds. His latest stroke of genius: planning and developing the bonprix “fashion connect” store in Hamburg. With this pilot store, he is not only bringing a flagship of new shopping experience to Hamburg’s city center but also creates an experimental lab for bonprix. For the retail expert, learning, testing and further development are among the most important tools for making retail spaces fit for the future.