You have to understand people’s needs.
Prof. Vicky Tiegelkamp is an expert for service design and a professor for design management at the FH Potsdam. With over 20 years of experience from various design agencies and as founder of the Design Consultancy PLAYFRAME, Vicky has accompanied numerous companies in creating service experiences for customers. Vicky knows what challenges companies face in times of digitalization and transformation and knows how to communicate strategies and concepts in a solution-oriented way. How does she do that? For her, creativity is the tool that can solve any challenges. In addition, Vicky places people at the center of all of her projects: a human-centered design approach is the key to developing new ideas, products, services and business models.